If we had to define the concept of Fashion Sharing we could say that it is the renting fashion.¬†It could be explained as a trend whereby a company or a private individual rent a dress or other type of clothing and anyone can lease it for a few hours or several days.
What type of products¬†are usually rented?¬†Normally these are garments that we will be unlikely to pay for with their original price but we would pay something less to enjoy them a few hours, luxury fashion, of great designers, important brands, whose value in stores is very high.
Thanks to companies dedicated to Fashion Sharing we can have an expensive dress for a lower price than the shopping price.¬†In recent years, mobile applications have been developed to allow you to select clothes to rent among hundreds of options, applying filters of sizes, colors, brands, etc.¬†Just choose a dress, provide your payment details and it will arrive home in a few days.
Sustainable rental of clothes
This is a trend that advocates low-cost consumption in addition to a practice of slow fashion, as the consumer does not fill his wardrobes with cheap clothes that may be worn once or twice and be forgotten.¬†Fashion Sharing garments are worn and returned.¬†The company washes the garments and again makes them available to new and old customers.
Slow fashion advocates for taking care of the environment and rejects the practice of compulsive consumption of clothes in stores.¬†Fashion¬†Sharing is also known as Fashion Renting.¬†One of the most popular companies in this sector is Rent the Runaway, which accumulates millions of customers and a collection of rental products that exceeds 200,000 products.