Digitization is part of many professional sectors, including the fashion industry. For the apparel industry, commerce, both physical in stores and online, has a great importance.
As a general rule, each garment has a serial number associated that identifies it with all its characteristics, such as size, color, manufacturer, designer, date of creation, etc. In this way, companies know how, when and where a shirt, shoes or coat was manufactured.
Thanks to serial numbers and barcodes, the brand knows all the details of the garment so that it can monitor and recall collections for design flaws or other associated problems.
Consumers usually only see the general information on the label and not the full set of details. It is normal to know the size and the country in which it was manufactured. But what would happen if every piece of clothing in our closets had a QR code label?
QR code for clothing
Today, QR codes are often incorporated into many products of all kinds for a special promotion or to redirect consumers to a particular website. This helps to extend information about the brand, but the action usually stays there.
Many products often have the QR code on their packaging and companies expect the consumer to scan it with their cell phone. There is usually no associated message on the label to catch a person’s attention.
All fashion brands should start including a QR code label on their products that, when scanned with a smartphone, would take the consumer to a website with images and videos explaining the traceability of the garment. Where does the fabric come from, how is it made, in which country is it manufactured, how does it reach the stores, how can it be washed to make it last longer, to what extent does it improve sustainability?
All these questions and others should be answered by the brand through a QR code. This way, companies will enhance their corporate social responsibility strategies and be more transparent to consumers and society as a whole.