The world of fashion can be related to thousands of entertainment products, including cinema, music, sport, literature, dance, painting or other leisure or any form of art.¬†You can also include a discipline that until a few years ago did not exist. A kind of art linked to the internet, like the youtubers.
The fashion world has been able to take advantage of this kind of synergies thanks to the licenses.¬†Brands of all kinds have printed logos, slogans, drawings or silhouettes to extend the marketing of their products through clothing.¬†Licenses ensure that the industry is protected and that its exploitation and authorship rights are safeguarded against fraud.
When a brand or product succeeds, it can expand its popularity if it is marketed in T- shirts, jackets, patches, socks, underwear, or any garment we can wear.¬†The company that owns the image rights will gain money and popularity and the company that manufactures and sells the clothes as well.¬†It‚Äôs a win-win relationship.
Fashion licenses on Twitch and YouTube
In a digital world where every day¬†emerge¬†new characters, phrases, electronic sports or trending topics linked to social networks like Instagram or Tik Tok and to platforms like¬†YouTube¬†or Twitch, it‚Äôs likely that many people want to wear on their clothes the face of their favorite online¬†YouTube¬†or character.
There are people who have millions of followers on the internet and have already marketed their own catalogue of merchandising, where they sell books that tell their success story on the web and T-shirts or mugs with their faces stamped. There is a market for this and licenses are essential.