Social media influencers have millions of followers in dozens of countries around the world. It’s not all about selling or promoting products, their actions on platforms like TikTok, Youtube or Instagram can inspire society to act to take the care of the planet and improve our environment.
Sustainability is a concept that over the years is having a positive impact on many brands, companies and society in general. More than a few people have opted for a more sustainable lifestyle in various aspects of their daily lives. And this also affects the clothes and what we keep in the closet.
The key is to stand in front of the closet and honestly think about whether we agree with what’s inside. We will probably see clothes we love, other clothes we wear occasionally and some t-shirts, shoes or dresses we have worn once or not at all and still have the label.
Have we entered into the negative trend of fast fashion that is defined by the practice of using and throwing away culture? We must remain calm and know that there is still time to redirect our course and change our closet.
Sustainable clothing in our closets
Several influencers such as Aja Barber, Chloe Helen Miles or Charlotte Moore give some tips on their networks to achieve a more sustainable closet.
For example, they talk about finding our own personal style when it comes to dressing and not buying a piece of clothing because it suits someone else or a celebrity. We are unique and it is not worth being a copy of others. We must appreciate the clothes we already have at home. We can recycle them, give another use or reuse them by combining them looking for a new style.
They also comment on the decision and attitude of not buying new fashion products for a period of time. For example, staying one or two months without going to a physical or online store to spend our money. It is a difficult task but our bank account also will be grateful.
And another trend carried out by some of these influencers is to use mobile applications where you can buy and sell second-hand clothes. Surely, we’ll find something we like and thus help to promote the circular economy and sustainable fashion.
