The rise of the internet in general and of social networks in particular means that millions of people around the world can develop their personal brand in a digital way on the different existing platforms.

Twitter, Facebook, Youtube, Instagram or TikTok have turned many anonymous people into influencers that impact across all types of users and sectors, or microinfluencers that influence a specific sector.

The fashion world has a great trajectory in this regard and before social networks were as important as they are today, many girls already shared content on free platforms like Blogger or Tumblr. The success of some fashion bloggers was a phenomenon that impacted many people, companies and brands before social media websites and apps.

The success of fashion bloggers

Many of these fashion bloggers moved to platforms like Instagram, which allowed them to reach more people with better control of visitor statistics and reach in their posts, and with greater possibility of collaboration with brands and product sales.

Influencers connected to the fashion sector are becoming aware of the importance of taking care of the environment and in favour of sustainability. Although many do so because the brands they sponsor on the networks ask or suggest it, many others consider sustainable actions to be part of their raison d’être and their personal ethics.

Some examples of these influential people who believe that sustainability and fashion can go together in a tandem, are Marta Canga, Carlota Bruna, Alex Puertolas, Victoria Moradell, Mariana Matija, Marina Testino, Natalie Kay or Gotzon Mantuzil.

These online decisions have an impact on millions of people, especially young people, who ultimately have in their hands to leave a better planet to future generations.