In our daily lives, we see many people wearing clothes that are printed or embroidered with the logo or emblem of an iconic brand. Whether it’s a soccer team, a personal brand, a company logo, a musical group, a movie or a TV series, we love to wear the image of what we are fans of.
But what steps should we follow, what details should we take into account and what tips can we adopt to achieve success?
The main and most important thing is to comply with current legislation. We must not and cannot, for example, design and create T-shirts with an iconic image from the field of art or sport without being authorized by its owner. They are nationally and internationally registered trademarks and therefore cannot be used freely for a lucrative or non-profit activity.
Before starting any licensing project, we must contact the company that has the rights to what we want to print on our garments.
As is well known, trademark licensing is a powerful growth strategy for the company that has the rights over the image, since it increases its diffusion to more places.
Once our license application has been accepted, when it comes to establishing a contract, we must ensure that there are benefits for both companies. Normally large corporations have impressive legal teams that will work to avoid losing money in the alliance.
We must be smart and study and value all production costs in order to obtain economic benefits from sales. Let’s establish how much the license will cost us, how much the garments will cost us and how much the logistics to take to the final customer will cost us.
License to sell clothing online
Many people have launched their businesses through the internet thanks to social networks and platforms such as Woocommerce or Shopify. To do this, if we are going to sell licensed clothing, we must have the authorization of the brand.
Another option to avoid legal issues and authorizations is to create a website to sell clothes in which we develop an affiliate marketing strategy. In this case we will not need to have a license since our website will serve as an intermediary between the company and the customer. There are many brands that already offer it and Amazon is one of them.