The COVID-19 crisis has caused the whole of society to change its priorities, its routines and its way of living and working.¬†This virus has also affected the fashion industry.¬†Brands and designers have had to reinvent themselves in many aspects of work in order to survive this global break.
Every year we could see thousands of fashion runways across the globe.¬†From the most important fashion weeks like New York, Milan, Paris, London or Madrid, to other less media in other countries of the five continents.
The fashion world¬†has¬†to slow down its production.¬†Unfortunately, many workshops have closed and others have plunged their workers into temporary employment regulation files, which creates uncertainty for individuals and families.¬†Not to mention the brands that have had to close some of their stores and have fired their employees so that the company can survive this crisis that is also¬†economical.
But not¬†all aspects¬†are negative.¬†There are fashion companies that have exploited 100% their presence on the internet and have chosen to present their collections, trends and clothes through the internet.¬†Audiovisual digital platforms have allowed millions of people to have on their mobile phone or on their computer screen, a virtual fashion gateway broadcast live through streaming video.
Virtual fashion gateways in times of coronavirus
We can follow our favorite clothing brands and see what they are doing on their official social media profiles like Instagram, Facebook, Pinterest, TikTok or Twitter.¬†It is also interesting to see its YouTube channels and its websites to enjoy virtual gateways in this 2020 and, for sure, in 2021.