This new year 2021 will be marked by the pandemic in all sectors of society. Among them is also the fashion world, which has already developed much of its work in a virtual format but will fight to maintain its essence trying to present their collections with public assistance and following the COVID-19 health standards.
What will be the fashion trends in this new year that has begun? The masks with attractive designs, which in recent months have had a great boom and impact among consumers, will continue.
In this sense there are also companies that have begun to design, manufacture and market clothing whose fabric repels any type of virus or bacteria. The brands that bet on selling these garments are making a great effort to find new audiences that have the need to acquire a product that until now, it was unknown to most part of the society.
Another trend this new year will be sustainability. Society is increasingly committed to caring for the environment. The slow fashion and clothes that respect nature and the planet are part of people’s daily lives. Although fast fashion still invites people to consume clothes compulsively, the balance is gradually equalizing.
Businesses in the sector should be aware of the evolution of the pandemic and the recommendations of national and local government health authorities. Textile industry knows that what is important is the health of the people and they want -like the whole society- the disappearance of the virus so that everything returns to normal as soon as possible.