The COVID-19 pandemic has marked this year 2020. Society has changed its routine and companies have suffered to continue with their activity. The virus also affected the fashion industry which has survived in the best possible way, digitizing a large part of its product sample.
Within the sector of design, manufacture and sale of clothing, fashion licenses have maintained their development. The big brands have seen their logos and products printed on T-shirts, slippers, bags or jackets.
Proof of the good development of the licensing sector was reflected in the celebration of the Festival of Licensing. It was developed through the internet during the month of October 2020. Its objective was to bring together the global licensing industry to establish relationships between companies from different countries.
At this festival, among other novelties, the importance of brand protection, gambling in retailing, the digital revolution, e-commerce or advertising was discussed.
Bold proposals were presented as four exclusive versions of Le Pliage bags, from the Longchamp brand, with the silhouette of Pikachu, the famous creature of the Pok√©mon franchise. In addition, both companies are working to license Pok√©mon in Longchamp backpacks as well.
There were also new licensing agreements focusing on fashion for Popeye and Betty Boop, two cartoon characters who have captivated young and old from various generations.
The brand Pull & Bear already prints the figure of Betty Boop or the face of Popeye on some of its textile products such as T-shirts. The licenses help the brands to get more sales since there are many people who are fans of these cartoons that will want to wear this type of clothing.
The licensing industry will continue booming as long as new opportunities arise and there are motifs to print on any garment. The industry continues to ensure that intellectual property rights are safeguarded.