Many companies in the different professional sectors bet on a strategy of circular economy. The fashion sector knows that, and some brands are already launching specific collections and working basing their day-to-day on the axes that define this production model.

The circular fashion industry can be explained or defined as a regenerative system which clothing circulates while retaining its maximum value. Later, when they are no longer used, they are safely returned to the biosphere.

Brands that design, manufacture and sell circular fashion collections explain that fashion products must be designed with resource efficiency in mind, rejecting any type of toxicity.

We should remember that, when clothes cannot be recycled because they are very old or used, they should be made of biodegradable materials so that they can be used as plant fertilizer.

Brands are working on circularity of clothes, but consumers must also be aware of it when buying this kind of products. Surely, they will be considered more expensive since they are not part of what is known as fast fashion, but their durability will be greater.

Circular and sustainable fashion trends

Brands such as Nike, Puma or Adidas have marketed circular fashion products throughout the past year 2020. Other companies dedicated to the textile sector such as Patagonia were also at the forefront; the company published a guide showing how to fix clothes before choosing to throw them away.

For its part, The North Face has created a department so that its designers know the virtues and benefits of the circular economy. Its employees will receive training that will have an impact on the environment and on societies and generations of the present and future.